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Opening hours Neubaugasse:

Mon – Fri 11am – 6pm

Sat 11am-6pm



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NEW IN! We got new shoes!


Discover now the Novesta Marathon trail Sneaker.

Get them in our store or online!


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Summer is almost over and we are getting ready for our favourite season of the year!

Stay warm with our classic round neck jumper made from extra-soft, GOTS-certified, organic merino wool.

Heavy-weight and Easy Wear!

Gender-free. Available in the sizes XS to XL



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forecast: jacket weather

Find your perfect spring jacket with merino wool keeping you warm inside and recycled PET bottles holding wind and rain away.

You’ll find all our jackets here

about NOUW


We’ve moved! You’ll find us at Neubaugasse 80.

For updates follow us on Instagram.

Our webshop remains open 24/7.

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You can now shop Girlfriend Collecive’s  sustainable leggings, cycling shorts, tops and sports bras in our Vienna store – fairly produced with recycled materials.

In our store in Neubaugasse you can find Dylan, Paloma, Tommy, Topanga, Cleo Float, Compressive High-rise Leggings, Bike Short, Run Short, Trail Shorts, Hummingbird Windbreaker and more by the american brand Girlfriend Collective.

Wearing instead of wasting!


Isadore Apparel Cycling Jerseys

Made from breathable Merino Wool Bi-component material – the versatile long sleeve for autumn, winter and spring.

The family run company Isadore is producing their high quality, durable cycling wear sustainably in Slovakia.

Available now in our Vienna store and online.

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Neubaugasse 80, 1070 Vienna

Mon – Fri 11am-6pm

Sat 11am-6pm


Tel: +43 681 812 200 90
Email: hello@nouw.at

Brands: AQ, Hanwag, Knog, Bodysuit of Barcelona, Laken,Girlfriend Collective,Isadore Cycling Apparel, Shoes Like Pottery, Millican, NOUW, Nutcase Helmets, Qwstion, Rendl swimwear, Rudolf, Solovair, Strida, Tartan Blanket Co., Topo Designs, GIVN, Fjällräven, Trusco and many more
A small selection is available through our online store.

NOUW stands for elaborate functional wear suitable for work, leisure and traveling. Combining natural fabrics with high-tech materials, our design is effortlessly elegant and timeless …


Check out NOUW’s first drop! These jackets will keep you warm and comfortable without sacrificing on style.

Finest materials, carefully manufactured using cutting-edge technology: We collaborated with textile producers who bring in their excellent expertise and long-term experience.