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NOUW is a brand with a physical store in Vienna, Austria, where we offer garments designed by us and made by craftsmen and women in small factories around Europe. We stand for elaborate functional wear suitable for work, leisure and traveling. Combining natural fabrics with high-tech materials, our design is effortlessly elegant and timeless.

In our shop you’ll find – next to our garments – a carefully selected range of sustainable shoes, accessories, bags, backpacks and sustainable swimwear. We also carry some useful bike accessories such as helmets, lights, stainless steel water bottles and bike locks.

We like to collaborate with people we know and trust, that’s why we chose small brands who stand behind their products and quality to guarantee you your new pair of shoes or your backpack will accompany you for a long time and make you happy.

NOUW – no nonsense but full of substance.

Our products are built to last, for now and forever: We source the finest materials that are carefully manufactured using cutting-edge technology and collaborate with textile producers who bring in their excellent expertise and long-term experience.

NOUW – for the planet and the people

We cultivate high ethical standards and a respectful, personal relationship with our collaborators. We constantly try to minimize our ecological footprint by keeping transportation routes short and guarantee fair working conditions by supporting small European factories.

You’ll find NOUW’s entire collection and other outerwear and accessories brands online and at our store in Vienna!

Theobaldgasse 14, 1060 Wien
Tue-Fri 11-19h, Sat 11-17h

Brands: AQ, Esbit, Hanwag, Knog, Laken, Shoes Like Pottery, Millican, NOUW, Nutcase Helmets, Qwstion, Rendl swimwear, Rudolf, Pale Swimwear, smallfieldswim, Solovair, Strida, Topo Designs, Tartan Blanket Co., Trusco and many more