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NOUW stands for elaborate functional wear suitable for work, leisure and traveling. Combining natural fabrics with high-tech materials, our design is effortlessly elegant and timeless.

NOUW – no nonsense but full of substance.

Our products are built to last, for now and forever: We source the finest materials that are carefully manufactured using cutting-edge technology and collaborate with textile producers who bring in their excellent expertise and long-term experience.

NOUW – for the planet and the people

We cultivate high ethical standards and a respectful, personal relationship with our collaborators. We constantly try to minimize our ecological footprint by keeping transportation routes short and guarantee fair working conditions by supporting small European factories.

You’ll find NOUW’s entire collection and other outerwear and accessories brands at our store in Vienna!

Theobaldgasse 14, 1060 Wien
Mon-Fri 11-19h, Sat 11-17h

Brands: AQ, Esbit, Hanwag, Knog, Laken, Shoes Like Pottery, Millican, NOUW, Nutcase, Qwstion, Rendl, Rudolf, Solovair, Strida, Tartan Blanket Co., Trusco and many more